MARKETING TRANSLATION

Keywords: B2B and B2C marketing collaterals like product manuals and catalogues, sales kits, video subtitling, press releases, newsletters, website content, market research and market surveys

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Marketing Translation refers to the translation of all the marketing content and materials that a company relies upon to sell their products and services to customers in place of a salesperson. They bear the responsibility of carrying the brand image of a company to the outside world.

 

 

The difference between this and Advertising Translation is that general marketing materials tend to be more informative (think features and benefits in point form) than conceptual (big idea creative). Tone of voice and style still matter, but the translation is not that likely to veer too far off from the source text.

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If you need some brand or marketing materials translated but would like the translation to stick to the source content, you are looking for Marketing Translation and not Transcreation.